Digital Analyst (Adobe Target)
Oversee the configuration, administration, and operation of Adobe Target to support client initiatives.
A proven track record of testing and personalization strategy, and the ability to define strategies based on business objectives.
Partner with business CMOs to identify and design personalization opportunities.
Deliver recommendations to marketing leadership team on how to deliver personalization across sites, to enhance customer and business outcomes.
Serve as resident Adobe Target capability expert Work with VP MarTech to craft Personalization roadmap and strategy focused on driving adoption of personalization and A/B testing on our digital properties.
Build team and function to support Adobe Target - working across the marketing organization to leverage existing operational talent Assess and optimize the current state of Adobe platform configuration including Adobe Target, Adobe Experience Manager, Adobe Analytics for segmentation, and Adobe Launch for experience integration.
Prepare project plans that list tasks, milestones, timelines, deliverables, dependencies, and owners.
Own the Adobe Target request queue; what is in motion, planned for development, and backlogged; delegate ownership of specific queue requests across marketing & technology teams.
Monitor the effectiveness of various optimization programs and continuously improve prescribed testing plan.
Configure personalization elements in Adobe Target Work with UX/UI teams to finalize content for personalization, A/B testing, or multivariate testing.
Develop and implement quality controls and departmental standards to ensure quality standards, organizational expectations, and regulatory requirements.
Your Required Skills:
This role is expected to have a strong understanding of cross channel marketing, personalization, and analytics.
Strong c-level communication is required.
They will be a polished leader, capable of managing a team to maximize the performance and individual growth of each direct report.
They will be passionate about defining a culture which balances a process-driven approach with efficiency and accountability.
5
years of experience working with Adobe Target and Adobe Analytics Bachelor's Degree or equivalent experience (5
years) in digitally enabled businesses.
MBA or graduate degree a plus.
Experience in financial services preferred Demonstrated experience leading personalization and optimization team.
Possess an innovative, problem-solving, and solutions-oriented mindset.
Experience leading projects or initiatives and communicating to executive teams Experience with tag management systems and data layers Understanding of database management and APIs Strong understanding of HTML and CSS Direct-to-consumer and Business marketing experience (B2B, DTC, B2C).
Familiar with Account Based Marketing (ABM) techniques Strong organization and communication/facilitation skills, attention to detail, and the ability to clearly and concisely articulate complex concepts for a variety of audiences Proficiency with project management platforms including JIRA, WorkFront Digital Analyst (Adobe Target) Recommended Skills A/B Testing Api Administration Adobe Adobe Analytics Adobe Experience Manager Estimated Salary: $20 to $28 per hour based on qualifications.
A proven track record of testing and personalization strategy, and the ability to define strategies based on business objectives.
Partner with business CMOs to identify and design personalization opportunities.
Deliver recommendations to marketing leadership team on how to deliver personalization across sites, to enhance customer and business outcomes.
Serve as resident Adobe Target capability expert Work with VP MarTech to craft Personalization roadmap and strategy focused on driving adoption of personalization and A/B testing on our digital properties.
Build team and function to support Adobe Target - working across the marketing organization to leverage existing operational talent Assess and optimize the current state of Adobe platform configuration including Adobe Target, Adobe Experience Manager, Adobe Analytics for segmentation, and Adobe Launch for experience integration.
Prepare project plans that list tasks, milestones, timelines, deliverables, dependencies, and owners.
Own the Adobe Target request queue; what is in motion, planned for development, and backlogged; delegate ownership of specific queue requests across marketing & technology teams.
Monitor the effectiveness of various optimization programs and continuously improve prescribed testing plan.
Configure personalization elements in Adobe Target Work with UX/UI teams to finalize content for personalization, A/B testing, or multivariate testing.
Develop and implement quality controls and departmental standards to ensure quality standards, organizational expectations, and regulatory requirements.
Your Required Skills:
This role is expected to have a strong understanding of cross channel marketing, personalization, and analytics.
Strong c-level communication is required.
They will be a polished leader, capable of managing a team to maximize the performance and individual growth of each direct report.
They will be passionate about defining a culture which balances a process-driven approach with efficiency and accountability.
5
years of experience working with Adobe Target and Adobe Analytics Bachelor's Degree or equivalent experience (5
years) in digitally enabled businesses.
MBA or graduate degree a plus.
Experience in financial services preferred Demonstrated experience leading personalization and optimization team.
Possess an innovative, problem-solving, and solutions-oriented mindset.
Experience leading projects or initiatives and communicating to executive teams Experience with tag management systems and data layers Understanding of database management and APIs Strong understanding of HTML and CSS Direct-to-consumer and Business marketing experience (B2B, DTC, B2C).
Familiar with Account Based Marketing (ABM) techniques Strong organization and communication/facilitation skills, attention to detail, and the ability to clearly and concisely articulate complex concepts for a variety of audiences Proficiency with project management platforms including JIRA, WorkFront Digital Analyst (Adobe Target) Recommended Skills A/B Testing Api Administration Adobe Adobe Analytics Adobe Experience Manager Estimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
