Marketing Representative/ Marketing Manager/ Social Media

Nika Corwin


501 SE Main St. Unit 707


Minneapolis, MN  55414


(269) 449-6133 | Nika.L.Corwin@gmail.com


http://www.linkedin.com/nikacorwin


 


Areas of Expertise:











  • Social Media- Facebook, Twitter, Instagram, LinkedIn, YouTube, Google+

  • Content Marketing

  • Copywriting




  • Blog Authorship

  • Email Marketing

  • Editor

  • Web Analytics



 


Business Skillset:











  • Excellent written and verbal communication skills

  • Proven ability to adapt to new Marketing trends and leverage them for business needs

  • Effectively manage multiple accounts, projects and priorities

  • Events planning/ coordinating

  • Corporate Communications




  • Development of training material

  • Public & Media Relations

  • Self-drive to ensure customer satisfaction and completion of issues in a timely and effective manner

  • 7 years Marketing experience

  • 7 years Public Relations Experience

  • 13 years Retail Sales Experience



Education & Certificates


Purdue University North Central • Westville, Indiana


B.S. in Business with concentration in Marketing 2013- May 2016


 


Google AdWords Certification (In Process)


 


Relevant Work Experience


Electric Vibes • Minneapolis, MN


Director of Marketing and Public Relations (Freelance)November 2014 to Present



  • Building the company brand by defining and executing PR effort- Developed ways in which the public image of the company could improve to generate more business opportunities

  • Work closely with clients to design and implement marketing communications strategies and detailed tactical plans to drive better business results through customer engagement

  • Write and develop content for various publications through website, e-blasts, and social media

  • Develop and manage online marketing campaigns effectively driving brand awareness, engagement and traffic to social media pages

  • Marketing trends to identify market opportunities

  • Setting up and maintain affiliate marketing programs with other companies and organizations

  • Create media partnerships with community and corporate organizations

  • Develop social media analysis for targeted key content

  • Developed campaign and brand messaging strategies for social media

  • Supervise strategies for press releases and social media

  • Write, edit, and distribute news releases, media advisories, and marketing material for campaigns

  • Administrate press inquiries, coordinate talent interviews, and gather “background” information

  • Serving as a creative copywriter for- Sales pitches, presentations, brochures, web promotion and marketing materials

  • Serve as the key resource for marketing communications best practices and branding

  • Work closely with promotion’s team and writers to ensure all client commitments and expectations are being met

  • Execute media plans promptly and thoroughly while providing ongoing maintenance of approved media plans

  • Build and maintain strong, trust-based relationships with high-level leaders, peers and colleagues


 


Berskshire Hathaway HomeServices KoenigRubloff • New Buffalo, Michigan


Office Administrative ManagerAugust 2013 to August 2016



  • Provided general office administrative tasks

  • Provided technical training for all staff utilizing various software suites

  • Planned and implemented strategies and tactics, with programs and events

  • Fulfilled sales and marketing analysis for agent performance

  • Responsible for making Marketing and promotional materials for office and agents

  • Provided closing administrative tasks including the oversight and management of all real estate closings. Coordinate real estate closings between title escrow services, client, sales office and Home Office Closing administrator

  • Oversaw and managed processing of all real estate purchase contracts. Responsible for ensuring all transactions contain the necessary paperwork required by the real estate office and state Real Estate Commission

  • Conducted analysis and develop documentation and rationale for media plan recommendations

  • Increased brand awareness through the use of social media and helped maintain presence on the web

  • Developed campaign and brand messaging strategies for social media


 


Knick Knack • Scottsdale, Arizona


Public Relations Manager (Freelance)May 2014 to May 2016   



  • Responsible for artist consulting, social marketing campaigns, and promotional efforts

  • Counseled and advised artist on matters related to their musical careers

  • Represented client in public contacts

  • Sent out demos to labels, radio stations, local print media, and online publications

  • Booked gigs and invited labels and media to shows

  • Developed new contacts with individuals and organizations and maintaining old ones


 


Xonic Music • Chicago, Illinois


Public Relations Manager July 2013 to 2015



  • Sent out demos to labels, radio stations, local print media, and online publications.

  • Responsible for social marketing campaigns, and promotional efforts.

  • Assisted with handling the fan mail

  • Developed new contacts with individuals and organizations and maintaining old ones  


 


Four Winds Casino Resort • New Buffalo, Michigan


VIP Relations/ Promotions Representative March 2008 to September 2010



  • Developed, initiate and executed casino-related special events and promotions

  • Performance analysis on events including, but not limited to: slot tournaments, private parties, giveaways and entertainment; provided reports based on each events’ revenue

  • Prepared monthly strategic marketing analysis on special events to be approved by Promotions & Events Manager and provided input during the review process of all proposed special events

  • Scheduling Manager and Co- Manager of part time staff for promotions

  • Kept detailed records of the status of each event/promotion and all the corresponding deadlines, both internal and external

  • Client communication budget management; approval and tracking of vendor expenses (print, event collateral, etc)

  • Maintained superior relations with guest

  • Evaluated event performance such as volume, opportunities created and influenced revenue. Made recommendations to marketing team based on event performance

  • Defined specific plans for new promotions and services to new customers

  • Build and maintain strong, trust-based relationships with high-level leaders, peers and colleagues


 


Four Winds Casino Resort • New Buffalo, Michigan


Spokesperson / VIP Relations June 2007 to September 2010



  • Represented the casino at special events and promotions

  • Represented the casino for promotional material


 


Additional Work Experience


 


Oink’s Dutch Treat • New Buffalo, Michigan


Assistant Manager June 2002 to November 2015



  • Responsible for daily store activities and balance in cash register

  • Manage, train and schedule 13 to 20 employees’ weekly

  • Maintain inventory management and product ordering tracking


 


Achievements & Activities



  • KoenigRubloff Team Spirit Award from Berkshire Hathaway HomeServices Realty Group May 2015

  • Chairman, Miss New Buffalo Committee August 2011 to 2013

  • Junior Varsity Girls Basketball Coach October 2012 to February 2013 

  • Michigan’s Tribute to Women’s Award Nominee May 2006


 


 

  • ID#: 99559
  • Location: Minneapolis, MN , 55414

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